Purple Carrot Review (Pros/Cons, Pricing, and More)

Purple Carrot Review

Looking for a plant-based meal delivery service? Look no further! Purple Carrot provides its customers with plant-based recipes and pre-portioned ingredients delivered to their door each week.

In this article, I’ll give you an inside look at my experience with Purple Carrot, including pros and cons, and why this may be the right meal kit for you.

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What is Purple Carrot? 

Meal and grocery delivery services have seen a surge in demand during the coronavirus pandemic. Over this time frame, I was offered the chance to try Purple Carrot, a vegan meal delivery service.

Purple Carrot emphasizes the benefits of a plant-based diet, stating that “a plant-based diet is the only diet scientifically proven to improve or reverse chronic disease.” Purple Carrot also highlights the environmental benefit of consuming a plant-based diet. 

With the overwhelming options of meal delivery services available, Purple Carrot stands out because of its focus on health. The company is committed to providing convenient, flavorful meals packed with nutrients. 

As a registered dietitian, I generally recommend that at least ⅔ of our diet comes from plant sources – fruits, vegetables, whole grains, nuts, and beans. Although I do eat meat, the majority of my meals are vegetarian. I’m always a fan of trying vegan and vegetarian recipes, so I was excited to sample Purple Carrot!

Vegan friendly meals

Purple Carrot stands out from other meal delivery companies because they provide exclusively vegan meals. Once subscribed, your boxes arrive once a week, with the opportunity to skip a week at any time. Each box has the option of two or four servings per meal. 

A Purple Carrot subscription includes the customization of “extras” to your box if you have a busy week ahead. “Extras” include additional snacks, breakfast, or lunch meals. They can only be ordered in addition to a box with dinner meals, not on their own. 

Extensive resources and whole form vegetables

The website for Purple Carrot is incredibly thorough. They have weekly meals, recipes, nutrition facts, and an extensive FAQ section that provides information about delivery, recycling, tools/ingredients you should have on hand, and subscription information. 

What stood out to me about Purple Carrot is that most of the vegetables arrived in whole form, which required a little more preparation. For example, I had to shuck corn off the cob for one of the recipes. In turn, this made it much fresher and tastier than canned corn! They provided instructions on how to do this. I also liked that two of my meals included pre-made vegan sour cream. I loved being able to try something like this in the context of a delicious recipe.

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Is Purple Carrot right for you?


  • Great way to explore vegan recipes and meals. 
  • The ingredients were all fresh and delicious.
  • Variety of meal options, including breakfast and lunch meals. 
  • Option to add extra meals to your box.


  • Every meal I prepared required a blender or food processor.
  • Above-average prep time compared to other meal kits.

How much does Purple Carrot cost?

A box with two servings costs $11.99 per meal. A box with four servings costs $9.99 per meal. This pricing is right on par with other meal box delivery services.

If you want to add a breakfast or lunch meal to your box, you can do that for an additional fee. Breakfast is $4.49 per serving, and lunch is $8.99 per serving.

Personally, I feel that the pricing is fair for the quality of the meals.

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My personal experience with Purple Carrot

From my meal delivery kit, I prepared summer squash flatbreads, crispy plantain tacos, and Moroccan vegetable tagine. 

I found the nutrition in all of these meals to be excellent. The flatbreads and tortillas were multigrain, and every meal provided a variety of fruits and vegetables. The serving sizes were adequate for me, although I found that a side salad was helpful for satiety. 

I enjoyed learning how to cook with plantains – that was a first for me, and it gave me the confidence that I can use these as a staple in future recipes. Millet, a fiberful and filling ancient grain, was used as the base for the Moroccan Vegetable Tagine. This was also my first time cooking with millet and it was delicious! I also learned how to make a mint and pistachio pistou for this recipe, which added a lot of flavor. 

I found that the preparation time was above average when it came to preparing the meals. The FAQ section on the website stated that the meals would require a blender or food processor, but many people ordering may not have read through the site that extensively.

All of my meals required my food processor and would have been impossible to prepare without it. However, I appreciated that this made the sauces fresher than they would have been if they had been sent already prepared.

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Final thoughts

I highly recommend Purple Carrot for anyone looking to expand their vegan cooking repertoire! All of my meals were very tasty, and I would make them again.

I stand behind Purple Carrot’s mission (as stated on their website) to be “pro-plant, not anti-animal” and that “big changes start with small seeds!”

What are your thoughts on Purple Carrot? Share your feedback in the comments below 

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Meredith Byrne is a clinical dietitian at Carolinas Medical Center in Charlotte, NC. Her focus is on cardiac, maternal, and oncology medical nutrition therapy, as well as disease-preventative nutrition. Meredith graduated from Virginia Tech with a degree in dietetics in 2006. She also completed her dietetic internship at Virginia Tech. Outside of work, she is an avid runner, backpacker, and loves international travel. Meredith lived overseas in eastern Asia for a year before moving to Charlotte in 2008 and had the opportunity to spend several weeks in Burkina Faso to help diagnose and treat pediatric malnutrition in 2013. She has completed six marathons including Boston and NYC. Meredith is passionate about helping others adapt their lifestyle to improve their health and knowledge of nutrition.

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