Blue Apron Review (Pros/Cons, Pricing, and More)

Blue Apron Review

As a dietitian, I am often asked to share my professional opinion about food delivery services. There are so many options on the market today, but I prefer Blue Apron. In fact, I’ve used Blue Apron for almost three years and am very familiar with their service. 

This article will provide you with a complete review of Blue Apron, including pros and cons, key features, nutrition highlights, and my personal experience.

Want to give Blue Apron a try? Save $60 on your first 3 boxes! 

What is Blue Apron?

Blue Apron is a meal kit delivery service. The company serves customers in the United States with the ultimate goal of making fresh, home-cooked meals easy and convenient. Additionally, they partner with sustainability experts to create better standards for growing food and raising animals. This standard of excellence benefits farmers and the environment, and it brings higher quality ingredients into the homes of Blue Apron customers.

A few key features that stand out to me include their variety of recipes, easy meal customization, and outstanding cooking instruction. Let’s dive into each of these features.

RELATED: Home Chef Review

An example of a Blue Apron Meal (top down)

Blue Apron comes with a variety of meals

First off, I liked the variety of meal options provided by Blue Apron each week. Honestly, I never got bored, and I never cooked the same meal twice!

Secondly, Blue Apron offers a variety of serving sizes per kit. They have a three-meal menu with two servings each (6 servings total) or a 2-4 meal menu with four servings each (8-16 servings total). The latter is better for families, while the former is great for couples or singles.

They have what’s called a “signature collection.” This collection consists of various meals and ingredients, including vegetarian, fish, chicken, beef, and pork options. This option is ideal for personalizing meals for your eating style.

Blue Apron also has a WW Freestyle option. WW Freestyle meals are lighter in calories and have “points” associated with each meal. This is good for anyone involved in Weight Watchers.

The large selection of meals and the ability to customize is very appealing!

Easily customize your account

Blue Apron allows you to customize meals based on your unique eating style. You can select ingredients to exclude from recipes, and more importantly, you can indicate any food allergies. For example, if you avoid dairy, you can include that in your profile, and you won’t receive any recipes that contain dairy products.

Each recipe option also reveals the estimated prep and cooking time. I found this information useful, mostly because I don’t have much time to spend in the kitchen. Fortunately, many meal options can be prepared in 30-minutes or less.

While the recipe archive is extensive, it can be a bit overwhelming. I admit that I occasionally have not placed an order simply because I didn’t want to search through the options. Luckily, they have a section of “customer favorites,” which help me make quick, confident meal decisions.

Learn to cook with Blue Apron

Blue Apron Videos

In the Blue Apron app (available on apple and android devices), you can watch videos of specific cooking techniques. This is really cool if you want to improve or learn a technique that you’ve never tried before.

For example, one of the meals I recently tried contained mashed sweet potatoes. The cooking demonstration was how to dice sweet potato. It was a 28-second video that was informative and easy to replicate. I have also learned how to peel garlic and how to julienne peppers through Blue Apron videos.

In addition, all the demonstration videos I watched were less than 1 minute. This allowed me to learn new tricks without slowing down my meal preparation.

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Blue Apron Meal Cards

Other notable Blue Apron features

The features I highlighted above are some of the things I found made Blue Apron different from its competitors. Here are a few additional features worth noting.

Reduced food waste

My reason for trying Blue Apron was that I enjoy cooking and trying new recipes, but I had a lot of food waste. I routinely discovered I was not able to use all the ingredients I purchased for an original recipe. As a result, I would have a weekly fridge clean out session before heading to the store for new groceries. The wasted food left me feeling guilty, so I started to eat the same foods repeatedly. 

Blue Apron solves this problem because it provides the perfect portion of foods for your meal. The only ingredients you need to deliver on your own are olive oil, salt, and pepper. 

Honestly, I enjoy trying fresh herbs and spices, unique fruits and vegetables, as well as items I would typically have to go to a specialty grocer to find. With Blue Apron, I never have to eat multiple days of leftovers or worry about these items going to waste (something I feel great about).

RELATED: Easy Ways To Reduce Food Waste and Be Environmentally Friendly

An example of Blue Apron wine

Suggested wine pairings

If you enjoy wine, you’ll appreciate the fact that each meal has a suggested wine pairing! Therefore, if you have your own wine collection, you can easily pick something that will go nicely with your meal.

Additionally, there is a Blue Apron wine delivery service so you can have the matching wine delivered with your meals. I did not try this service. However, I did use the wine pairing descriptions to purchase whites and reds that complimented each meal.

Informative and educational meal cards

I love learning about foods from different regions, cultures, and how they fit together when I am preparing them. I find that this feature gets me excited about each meal!

On the app, you can find a featured ingredient for every meal and “tips and tricks” that contain more videos and a brief description of every ingredient. For example, I recently had a Mexican-spiced shrimp meal with creamy avocado slaw, where I learned all about carrots.

Learning about carrots might sound very elementary, but the Blue Apron app provides a history lesson, information on the different varieties, and how carrots have been used since the middle ages. This is the type of information I typically wouldn’t seek out otherwise.

High-quality ingredients

Quality food and ingredients are important to me. I like that Blue Apron works with small family-owned farms and highlights these farms in their meals’ descriptions.

I was excited to see that the honey they use is from a family farm in my hometown of Bakersfield, CA! They also use high-quality meats and sustainable seafood.

RELATED: Green Chef Review

Blue Apron Nutritional Info

Blue Apron nutritional highlights

Of course, this review wouldn’t be complete without my analysis of Blue Apron’s nutritional content. Below are a few highlights that stood out to me.

Meal variety accommodates dietary restrictions

From a nutrition perspective, the first thing I noticed is that the meal variety offered by Blue Apron accommodates a wide range of dietary preferences. For example, if you have food allergies, you will not be limited as there are many options for you to choose from. Also, since you are in charge of the entire cooking process, you can remove any undesired ingredients. If you are vegetarian, pescatarian, or prefer meat in each of your meals, you can choose from many options without being restricted.

Unfortunately, there is little guidance if you have specific medical conditions, like hypertension or heart disease. On the flip side, nutrition facts are provided to make finding meals that easily work with your eating patterns. I recommend working closely with your registered dietitian to make sure you choose meals that align with your health goals.

Recommended serving size

Blue Apron servings are close to recommended portion sizes for an average 2,000 calorie meal plan. This can vary based on your age, activity level, and what else you ate throughout the day. I thought the meals were well balanced.

The vegetable servings are generally 1 cup but sometimes even more. For example, the cabbage and avocado slaw I recently had was over 2.5 cups for each serving. I had enough for leftovers the next day.

RELATED: HelloFresh Review

Blue Apron Seared Chicken Thighs & Glazed Apple with Cheesy Mashed Sweet Potatoes

The servings for some of the meals are a bit large, which was great for leftovers. For example, the meal Seared Chicken Thighs & Glazed Apple with Cheesy Mashed Sweet Potatoes had 6 ounces of chicken, almost ¼ cup of grated apples, about 1 cup of kale, and about 1.5 cups mashed sweet potatoes. For me, this is a larger-than-normal portion, specifically for the meat and grains. 

When it came to carbs, I enjoyed various grains (such as faro, quinoa, and couscous). I would have liked more whole grain options for the rice and pasta dishes. 

It is simple to make Blue Apron meals with less sodium. I never use the recommended salt, and I didn’t think the meals lacked flavor without it. As a result, this is a meal service I would recommend for someone monitoring their sodium intake.

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How much does Blue Apron cost?

Blue Apron costs roughly $7.49 per serving. However, the price varies based on the number of servings and the number of meals selected. Shipping is always free, which I was pleased about due to the quality of shipping. The food is also sent in an ice-packed, insulated box to keep the food nice and fresh.

Honestly, this price point has worked well for me because it is cheaper than the price I pay to eat out. It’s also less expensive than buying all my ingredients fresh to cook my meals at home (especially considering no food waste).

Coupons

Canceling Blue Apron

Canceling Blue Apron is quickly done online or via the mobile app. I like the fact that they do not require a monthly subscription or commitment. You can also make changes to your menu selections and cancel a delivery up to 6 days before the scheduled delivery.

I have a busy schedule and can’t always commit to cooking the three meals in one week, so I liked this opportunity to plan my deliveries up to 3 months in advance!

What people are saying…

From Blue Apron

  • Easy management – The Blue Apron app makes it effortless to manage your meals
  • Weekly reminders – They’ll always remind you before anything ships. No surprises here
  • Custom delivery dates – You get to pick which day of the week your shipment arrives
  • Track your box – They’ll send you a tracking number with every shipment so you can keep an eye on its journey from their home to yours
  • Flexible plans – Choose from recipes that serve 2 or 4, and choose how many recipes to get each week
  • Dietary options – Avoiding any or all meats? All weekly menus include vegetarian and pescatarian friendly recipes
  • Recipe variety – They have a broad menu, with easy 20-minute meals and more challenging recipes
  • Keep-cool packaging – Their boxes are cooled and insulated, so you don’t have to be home to receive them, with freshness guaranteed
  • No commitment – You can skip or cancel anytime. No jumping through hoops—they promise

Is Blue Apron right for you?

Pros

  • Gain experience cooking
  • Learn many new cooking techniques via the Blue Apron video demonstrations
  • Prepare meals from a variety of cultures and cuisines
  • Taste many unique ingredients and seasonings in the comfort of your own home
  • Decrease your food waste by receiving exactly what is needed for the recipe
  • Cost-effective for family size < 2 people

Cons

  • Unique flavors and ingredients may not be enjoyed by picky eaters
  • The time required to prepare and cook food (and also clean up the dishes!)
  • Less cost-effective for family size > 2 people
  • Cooking tools required
  • Many items individually wrapped in plastic, so there is a large amount of trash accumulated for one meal

RELATED: Nutrition for Longevity Review

An example of a Blue Apron box

Final thoughts

Blue Apron is a meal delivery company targeted at health-conscious consumers who like to cook. I enjoyed using Blue Apron because I could prepare restaurant-quality meals with fresh ingredients without wasting food, spending time gathering the ingredients at the market(s), or the effort required to research and choose new recipes.

Furthermore, Blue Apron makes changes based on customer feedback. They have added a vegetarian-specific option, more weekly choices with greater variety, improved their packaging, and pre-prepared more ingredients to provide 30-minute meals. I would like to see continuous improvements for environmentally-friendly packaging and more whole grain ingredients.

Overall, I recommend this meal delivery service to anyone who enjoys cooking. It’s also an excellent option for anyone who wants to learn how to cook at home.

Have you tried Blue Apron before? What did you think of it? Share your feedback in the comments below 🙂

Blue Apron Review $7.49
Overall
4.4
  • Cost
  • Taste
  • Nutritional Value
  • Variety
Comments Rating 0 (0 reviews)

Summary

Blue Apron is a meal delivery company targeted at health-conscious consumers who like to cook. Through this service, you’re able to prepare restaurant quality meals with fresh ingredients without wasting food, spending time gathering the ingredients at the market(s), or the effort required to research and choose new recipes.

Pros

  • Gain experience cooking and learn many new techniques on your own
  • Prepare meals from a variety of cultures and cuisines
  • Taste many unique ingredients and seasonings in the comfort of your own home
  • Decrease your food waste by receiving exactly what is needed for the recipe
  • Cost effective for family size < 2 people

Cons

  • Unique flavors and ingredients may not be enjoyed by picky eaters
  • The time required to prepare and cook food (and also clean up the dishes!)
  • Less cost effective for family size > 2 people
  • Cooking tools required
  • Many items individually wrapped in plastic, so there is a large amount of trash accumulated for one meal

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Amanda Haney, MS, RD, CNSC
Hi, my name is Amanda Haney. I am a registered dietitian, board-certified nutrition support clinician, Cal State Long Beach alumnae, and former pediatric clinical dietitian. Currently, I am working as a project manager at Children’s Hospital Los Angeles. As a clinical dietitian or in my current role, my passion is working in a diverse setting with a variety of teams in order to improve patient outcomes and achieve better health for the families in my community. I became a dietitian because I love food and I love medicine. There is so much misinformation about nutrition in the media, so I enjoy creating educational content that makes nutrition simple and to make your health goals achievable. In my free time, I love soaking up the beauty at the beach, riding my bike, staying active, cooking, and, most of all, spending time with my family and friends!

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