First, contacts. Three new soft contact lenses were introduced in 2016:
ACUVUE® launched their first ever monthly contact lens called ACUVUE® VITA™. It delivers comfort all month long by using HydraMax™ Technology that gives, you guessed it, maximum hydration.
Next, CooperVision® launched a new monthly lens called Biofinity Energys™. This lens was created specifically for digital device users. In particular, it can help decrease the strain on your eyes after looking at digital screens!
Lastly, Alcon® introduced DAILIES TOTAL1® Multifocal. This contact lens offers patients over 40 a premium alternative to their reading glasses as well as reduces end of the day dryness. Side note: Here’s our review on the Dailies Total1® contact lens.
Another major highlight for the eye care industry in 2016 was the FDA approval of a procedure called corneal cross-linking.
This procedure is used to stop the progression of a potentially blinding corneal disease called keratoconus. Thankfully, this approval has given eye surgeons another tool to treat this debilitating disease.
Finally, in the summer of 2016, the FDA approved a new medication to treat the signs and symptoms of dry eye disease.
This is HUGE because up until this year, the only prescription medication to treat dry eye syndrome was Restasis®. The new medication is an eye drop called Xiidra® and clinical studies have shown some improvement in dry eye symptoms in as early as two weeks. If you are like the millions of other Americans who suffer from dry eye syndrome, Xiidra® might be an option for you. Talk to your eye doctor for more information. Note: Here’s an overview we created of Restasis® vs. Xiidra®.
That’s it for what trending in eye care! Subscribe to our newsletter for more video updates coming soon!